In the realm of business and marketing, the term “brand” holds immense significance. It enables the identification of a specific company, product, or individual.
Can you recall a brand that comes to your mind when you think of any specific category? What is it about the brand that caught your attention? Is it their distinctive logo or captivating slogan?
This is what people often do; they mix up slogans, logos, or other identifiable symbols with the respective brands. Remember, even if they are used interchangeably, they are distinct.
Brand- an intangible marketing or business concept
A brand is one of the most valuable and important assets for a company. As intangible constructs, brands lack physical form and cannot be directly perceived. But they possess the ability to shape people’s perspectives and attitudes towards companies, their offerings, or individuals. Consequently, brands bring tremendous value to the company or individual, providing them with a competitive edge that surpasses others in the industry.
Now, there is no such brand that has launched into the world as a known entity. This requires reaching out to the customers through diverse promotional channels, ensuring a brand impact. And it is the process of brand building that ensures that your brand occupies a prominent place in the minds of potential customers as they navigate through their decision-making process.
10 necessary Steps towards Building a winning business brand
Now the question is, how exactly do you start building your brand? Here are some proven steps you can consider to follow to build your brand from the stretch.
1. Niche down your business
Pick a particular niche to start brand building with a more targeted goal. It will help you to narrow down your focus and shrink your ideal audience down. So, you can devote additional time and energy utmost customer experiences for your customers. Otherwise, when you’re too general, your brand message is going to be too vague.
2. Research your target audience
Identifying the target audiences is one of the major key steps toward successful brand building. Figure out who the brand is for to know who you will be trying to reach. Consider the type of product or services you are offering and who they will serve. If you have existing customers, analyze their gender, age, and location or research the customer of your competitor in order to understand their buying behavior, needs, or interests.
3. Understand your competitors
Before moving forward, it is necessary to see how your brand can position itself apart from competitors. Do it by Googling your product or service category and analyzing the competitors that come up. Or you can conduct surveys and take reviews from people who are part of your target market by asking them about the brands they buy from. Analyze everything, from their product and services to pricing structure to locations to promotion strategies. Figure out the gap and take advantage of it.
4. Choose your business name
A brand’s name holds immense significance that demands careful consideration. You can make up a completely new word or go for any relevant words or phrases. Or pick up any inspirational figures that convey the right emotion or ideas to your audience. But prior to finalizing a name, conduct thorough research on Google. Otherwise, if you choose a name that shares significant similarities with your competitors, it might divert traffic away from your platform.
5. Pick the look of your brand
Your business logo is one of the first things your customer recognizes in your brand. It is the face of your brand. It should be meaningful and easy to understand. Design your brand logo considering the color palette, choice of typography, and imagery. Your brand color should convey a specific message, and the font should represent your brand voice and personality. Go for the type of image that aligns with your business and marketing goals.
6. Write a strong slogan
Even though it may seem like an optional part of the brand-building process, it has a huge impact on improving your brand reach and recognition. Go for something brief yet descriptive so that it can effortlessly fit in anywhere, be it your social media bios, website header, email signature, custom business card, and more. You can use a metaphor or try out a catchy line or simply describe what you do, highlighting the benefits.
7. Establish a solid online presence
A strong online presence and credibility are indispensable for brand building. Luckily, with various user-friendly website builders and CMS platforms available, building a website has always been challenging. Use your home page, product or service pages, landing pages, or testimonials for brand building. Place the company name and logo throughout the site, keep it cluttered-free, and prioritize user experience.
WebAlive strategically positions its business name and logo in a prominent location that is easily visible to anyone.
8. Outline your brand’s story
Write your brand story, adding everything, including what influenced you to do your business, challenges you faced, how you overcame, or things that make your business unique in the marketplace. Add images and other visuals to communicate more effectively. Make up a character to help your customer relate to your brand. Highlight your story’s conflict to grab your reader’s attention. Include climax and resolution as well.
9. Integrate your brand everywhere
From social media marketing to email marketing to search engine marketing, make your brand visible through marketing campaigns. You can do it by sharing informative email newsletters or creating entertaining and engaging content for social media, but make sure to maintain a consistent brand image and voice across all your advertising initiatives.
10. Maintain your brand’s reputation
When you are starting a brand, maintenance is crucial. Providing exceptional customer service is key. Maintain an open line of communication with your customers, address any concerns promptly, and be transparent about your product and services. Monitor brand mentions and gather social proof. Ensure quick responses to negative comments and provide solutions to restore the trust of your unhappy customers.
In today’s fiercely competitive world, having a strong brand is essential. Otherwise, establishing an emotional connection with customers becomes impossible. So, ensure you have the right tools, knowledge, and resources to start brand building.